Recognise any of the next symptoms? Mission statements that would fit any other organisation. Leadership teams where career politics quietly replace value creation. Low talent retention, despite competitive pay and a “purposeful” culture. Change initiatives that no one really adheres to.

Discomfort is the price of the tough choices, explicit trade offs, and tangible change that strategy should deliver. Starting January 2026, receive a monthly 5 minute email on a radically simplified method to develop and execute strategy.